Social Media Marketing

with

Video

My cutting edge seminar paves the way toward understanding and creating an effective marketing video for the web.  Other chamber evaluations below show just how valuable this seminar is to small business owner’s wanting to lure sales from the vast internet market. 

 Some recent facts: 

• “TURNHERE”  (Video marketing survey Oct. 09)

Results found online video is the top marketing priority for 2010, edging out both e-mail and search engine marketing.  

“Video may represent the next big Apple push” say execs.  Oct. 30.09 - Three top Apple executives were interviewed by RBC Capitals Mike Abramsky, CFO Peter Oppenheimer, VP for iTunes and internet services, Eddy Cue and David Moody, VP for worldwide Mac marketing. The execs. note that video is seen as the next “exploding” opportunity after music.

From comscore Video Matrix

Nearly 178 million U.S. Internet users watched online video during April 2010.  In other words, 83.5% of the total U.S. internet audience viewed online video that month.

Athe same time 21.7 million Canadian Internet users watched over 4 billion videos in April.

During April, 135.7 million Americans watched 13.0 billion videos on YouTube.com.  That's 96 videos per viewer in the U.S.  During the same month, almost 19.2 million Canadians watched over 2.1 billion videos which is 109.5 videos per viewer in Canada.

If anyone still wonders if YouTube is bigget than a bread box, tell them this: 450 million people view more than 60 billion videos each month on YouTube.com. If YouTube were a nation, it would be the populous country in the world -- behind the people's Republic of China and India.

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·  Video was once for home movies – now, business is all about using video to sell your product. 

·   Are your customers on the web watching your competitor’s videos – instead of yours? 

·        How can your business possibly compete with social media on the web without your own video?

Video is increasingly
 becoming the biggest marketing tool for business 

The recent down turn in our economy has caused consumers to tighten their purse strings. As a result business owners must look for new, creative and inexpensive ways to reach their target market   The web is where it’s happening.

With the advent of new technology, for the first time, business owners can now present their sales message in the video format along with the traditional newspaper, radio or flyer advertising.  In addition DVD creation and distribution to clients is no longer outside the budget of small business.

Online video is “red hot”. It's being used in many ways and delivered anywhere your target audience is. The U.S. election was a watershed mark for streaming video in terms of the length of time and number of viewers. Marketers should be device indifferent since users may view your content on mobile devices, computers, and flat-screen televisions

To better understand the state of online video, consider the following:

• The average length of online videos is 4.1 minutes.
• 65 percent of online video views were streamed between 9 a.m. and 5 p.m., Monday through Friday, making this video primetime due to the faster Internet connections available at work, reported Nielsen Online.
• 44.9 million viewers watched 423.3 million videos on MySpace Sites  (9.4 videos per viewer).

The cost of hiring a video production company can be expensive but
 by learning some inside secrets there is a way that a small company using an in house camcorder can produce their own inexpensive professional looking, and sales boosting video for the internet. 

Social Media Marketing
with
 Video  

My seminar offers all the inside knowledge to creating your own in house marketing video.   An economically produced professional looking video is the modern way to advertise what a business can offer its customers.

Please go to my front page on this site  to view video samples of my presentation to chambers 

I have over 25 years in the film and video production business and along with other productions including over 40 successful corporate videos completed for government and private industry.

Some of my clients have increased sales by close to 20% through the creation and marketing of their own business video.

Social Media Marketing with Video will show business owners, using their own camcorders, all the steps they need to follow to create a great promotional video and increase sales even when working with a small budget. 

Some of the areas covered include: 

• Development and planning the video
• Identifying your target market
• Basic script creation and content
• A very simple but effective presentation style
• Inexpensive equipment needed
• The best length for video
• A simple formula to give your video longer life
• What to budget for
• Partnering up to save costs
• Successful methods of distribution
• How to get your video on television
• Additional potential markets
• A sample of a successful promotional video

Make no mistake! – my well researched power point seminar is loaded with the practical information business owners need to create their own video for the web.  Attendees will leave this seminar with a vast amount of new (how to) knowledge on this increasingly needed business topic. 

You will note from the testimonials below how well my seminars have been received by chamber of commerce members.

Also included  on this site is a review of my book “The Video Bible”, which is being used by high schools and colleges for their media programs.  The book outlines in detail all the steps needed to create a professional looking sales video.

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­­­­­­­­­­­­­­­­­­­­­­­Hi Barry “I just wanted to drop you a note to thank you for coming out to speak at our General Luncheon Meeting for the Chilliwack Chamber of Commerce. Your presentation was well organized and very informative. You did an excellent job at making the video making process seem easy and manageable. I'm sure the information you shared will give our members the confidence to try video as a means to promote their business”.  “We received very positive feedback after the event. I would have no hesitation in recommending this presentation to other Chambers or business groups looking to improve the marketing effectiveness of their membership

Thanks again Barry”.

Jeremy Sibley President, Chilliwack Chamber of Commerce 
Jeremy Sibley Branch Manager BMO Bank of Montreal
Sardis Branch
6640 Vedder RdChilliwack, B.C
V2R-0J2Ph 604.824.6905
This e-mail address is being protected from spambots. You need JavaScript enabled to view it _

_____________________________________________________________________________________________________________ Barry’s

Barry's knowledge and experience in video production really drives home the message of clarity and commitment to all key elements of making an effective marketing video for your business. There were many great tips that when shooting a video one would never think of especially following his “process” steps would ensure success and makes it that much better than the rest of the videos shot today on social media! 

Overall a great presentation!

Tom Ignatzi

Membership Development Manager,

Kelowna Chamber of Commerce.

___________________________________________________________________________________________________________________ Dear

Barry. Thank you for taking the time to come and speak to the Sooke Harbour Chamber of Commerce luncheon meeting. Your presentation could not have been timelier, given the current rageof cell-phone generated blogs. and You-Tube shots appearing on adsand websites. As you are aware I was impressed enough to buy your Book, “The Video Bible”. Thanks again and best regards.

John R. Zaremba,
Executive Director,Sooke Harbour Chamber of Commerce
PO Box 18, Sooke, British Columbia.
VOS 1N0Tel. 250-642-6112Web:
www.sookeharbourchamber.comE-mail:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it ______________________________________________________________________________________________________________________...”but

...one of the most exciting outcomes of your visit Barry, is that you attracted the interest of some of our chamber risk takers and creative thinkers. “Your presentation to the school not only explained a variety of career possibilities, but may also foster an expanded program at the school.  Serendipity of your talk at the school is the potential for first-time relationship between the school and the Thompson Chamber of Commerce.  Relationships such as this are invaluable to building new futures for communities such as ours. Barry we were hoping you would plant seeds for us and you did.  But you also opened doors for many people.  You certainly surpassed all our expectations.  Thanks so much for all you've done”.

Penny Byer, 
Vice-President, Thompson Manitoba Chamber of Commerce.

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To book Barry for your next seminar or workshop contact:
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www.barrycasson.com
Office: 250-721-2113
Cell: 250-744-8664

Toll free: 1-888-434-5603